IndiaFMCG

Sunday, May 9, 2010

ITC tries to find its feet in personal care

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Cigarettes to hotel major ITC entered the consumer products business in 2007. In three years, it has managed to corner a two per cent marke...
6 comments:

Fast-moving food business

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In August 2001, ITC made a modest entry into the food business with its Kitchens of India ready-to-eat preparations. The company ran popular...
4 comments:
Wednesday, February 17, 2010

Blog Hack

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Dear Readers, It has been observed in past few weeks that spam matter is being posted anonymously which are nowhere related to FMCG. Kindl...
2 comments:
Thursday, January 21, 2010

Game for more

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T his new year began with Marico Ltd, the mid-sized fast moving consumer goods company, announcing a major acquisition. This time it was the...
Saturday, November 28, 2009

Crossover Merchandising

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In times like these when consumers don’t come easy and loss of revenue is easier done than said, some Indian retailers have been smart enoug...
1 comment:

Cold Wave

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One of the pre-requisites of best-in-class food & grocery retail is a state-of-the-art supply chain and cold storage infrastructure. Ind...
1 comment:
Thursday, July 23, 2009

Mid-sized FMCG cos' big swipe at MNCs

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Analysts say they have more product ideas, nimbler market responses than the giants. Harsh Mariwala’s face lights up while recounting his fa...
3 comments:

FMCG cos to see robust volume growth

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Fast moving consumer goods (FMCG) companies, say analysts, may register a lower year-on-year (YoY) sales growth but higher volume growth for...

Horlicks stretches out

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GlaxoSmithKline Consumer Healthcare is leveraging on Horlicks' brand equity to get into new categories. Will the move pay off? Walk in t...
1 comment:
Thursday, March 26, 2009

Mother of all rural marketing schemes

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Khurrampur, Uttar Pradesh: What worries Gita Devi most about her business is not the economic slowdown but the tea that her neighbours are d...
4 comments:
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Doshi Saurabh
very few space available 2 describe me..still m tryin my best guys..wel m a namesake graduate n now an aspiring manager.life to me is an opportunity & all about experience.n about me..i m ME.. ME.. ME..
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